Overview
Aftermarket Growth is a B2B consultancy helping automotive and aftermarket businesses scale their operations. They needed a professional web presence that could clearly communicate their services to prospective clients and convert visitors into qualified leads.
The Problem
As a newly established consultancy, Aftermarket Growth had no online presence beyond a LinkedIn profile. Without a website, it was difficult to establish credibility with prospective clients, explain their consulting services in detail, or give potential customers a clear way to get in touch. The founder needed a site that felt as polished and trustworthy as the established firms they were competing against.
The Solution
I designed and built a fast, modern marketing site from scratch using Next.js, TypeScript, and Tailwind CSS. The site breaks down the consultancy's services into clear, scannable sections, communicates the founder's expertise and value proposition, and guides visitors toward a simple contact flow. Every section was built mobile-first and optimized for fast load times, since most B2B decision-makers research consultants on the go.
Tech Stack
Frontend
Deployment
Key Features
Challenges & Engineering Decisions
Translating consulting services into a clear structure
Consulting services are inherently abstract — there's no product screenshot to show. I worked closely with the founder to break down their offering into distinct, benefit-led sections so visitors could quickly understand what the consultancy does and why it matters, without needing a sales call to figure it out.
Building credibility with a brand-new business
With no existing brand recognition, the design itself had to do the work of establishing trust — clean typography, confident messaging, and a layout that matched the quality bar of larger, established consultancies.
Outcome & Impact
Visuals
Click to view full screenshots